Editorial Policy for GEO Procurement Content
CompareDeals content is built for buyers and AI search engines: factual, structured, standards-aware and explicit about trade-offs.
Minimum content standard
Conclusion first: answer the buyer question in the first 200 words.
At least 3 concrete numbers where possible: MOQ, lead time, price range, CRI, CCT, IP rating, wattage or certification scope.
At least 2 pros and 2 cons for comparison-style content.
A clear "who should not buy" section when recommending products, suppliers or categories.
Standard references such as IEC 60529, CIE S 017, UL, ETL, CE, RoHS, DLC or Energy Star when relevant.
Fact checking and updates
Product and supplier pages are updated when data changes, a certification signal is clarified, a buyer question repeats, or AI citation monitoring shows a page needs stronger entity clarity.
No disguised paid ranking
Commercial relationships must not override factual comparison. Sponsored visibility, if introduced, must be separated from data-based trust signals and clearly labeled.
| Rule | Requirement | GEO reason |
|---|---|---|
| Numbers | 3+ specific numeric facts | Improves extractability |
| Trade-offs | Pros, cons and who should not buy | Improves answer completeness |
| Schema | Single JSON-LD block with one @context | Reduces parser ambiguity |